Information about data protection
Protecting your personal data is our top priority. The data protection notice below provides you with a detailed overview of the processing of your personal data. Personal data refers to all information relating to an identified or identifiable natural person. This privacy statement explains the type, scope and purpose of collecting personal data and how we handle this data. We would also like to inform you about the rights you are entitled to with regard to the processing of your personal data.
1. To whom does this Privacy Statement apply?
This notice applies to all persons who, as part of press work on the Mercedes-Benz Group press materials (e.g. Press releases, press kits, press photos, press document copies) or participate in informative event formats (e.g. Face-to-face events, digital conferences or streaming services), for target groups such as journalists, influencers or freelancers for preparing editorial and informative contributions from the Mercedes-Benz Group.
2. Who is responsible for processing my data?
Mercedes-Benz AG
Communications and Marketing
70546 Stuttgart
Germany
E-Mail: press.services@mercedes-benz.com
3. Whom can I contact in regards to data protection?
Mercedes-Benz Group AG
Chief Officer for Corporate Data Protection
HPC W079
70546 Stuttgart
Germany
E-Mail: data.protection@mercedes-benz.com
4. Where does my data come from and what data is processed?
We received the data we saved either directly from you, researched on your media/publisher's websites, retrieved from publicly accessible (journalist) databases or entered it into our journalist database by the responsible employee of the Mercedes-Benz Group after consultation with you or with a person you commissioned.
We process the following personal data:
- Form of address (e.g. Gender, title, last name, first name)
- Your contact data (e.g. Publishing house, medium, division, position and function, street, house number, PO box, city, telephone, mobile number, email address, fax)
- Information that correctly matches us to the medium for which you work (e.g. Auto, business, technology, classic, motorsport) and correct shipping (e.g. E-mail, fax, mail, SMS).
- Your spoken word if you respond as part of the media conference.
- Your image if you have given us your photo permit.
5. What is my data used for (purpose of processing) and on what basis (legal basis) does this occur?
The personal data is processed for the purpose of maintaining contact and documenting the editorial contributions of the target groups as well as for participant management. The legal basis for this is Art. 6 (1f) GDPR. The company's legitimate interest lies in providing you with correct information about the Mercedes-Benz Group, our brands and products.
You have the opportunity to comment as part of conferences/streaming services. Conferences and events (both digitally and face-to-face) with streaming services are recorded and made available via audio live transmission on our corporate website. The legal basis for this is Art. 6 (1f) GDPR. The company's legitimate interest is to report on the company and its products and to make this information available to the public on our company side.
You can stop receiving information from the Mercedes-Benz Group at any time.
Send us an email to press.services@mercedes-benz.com.
6. How long will my data be stored?
Your contact data and codings/assignments will be stored by us as long as you are active in the specified function and we have not become aware of any change in your function. As soon as we become aware that you are no longer active in this function, the data will be stored for another year. Your personal data will then be deleted from our journalist database. Of course, you can request that the data be deleted at any time. This means that you will no longer be provided with press materials by our Group.
Furthermore, we will delete personal data that we have collected from you for or within the scope of our event formats as soon as the purpose ceases to apply. Beyond this point in time, storage takes place only to the extent that this corresponds to the laws, directives or other regulations in the EU to which we are subject or to the laws in third countries, provided that an appropriate level of data protection is provided and required there.
7. Will my data be shared?
In addition to authorized employees in Mercedes-Benz AG communications, the central Mercedes-Benz journalists database also includes communications employees of selected Mercedes-Benz Group subsidiaries (e.g., Mercedes-Benz Mobility AG, AMG GmbH). In these cases, too, your data will only be used to carry out press work.
Your data will be shared as part of the dispatch of press materials to external service providers commissioned by Mercedes-Benz AG or its subsidiaries. A corresponding contract is agreed with the external service providers. The data is transferred in compliance with the confidentiality obligation and the requirements of the GDPR. The service providers may not process the data for their own purposes and are obligated to comply with the Group's standards. Mercedes-Benz AG remains the data controller.
8. Will my data be transferred to a third country or an international organization?
Data is not transmitted to countries outside the EU or the EEA (so-called third countries) unless we are obligated to do so due to official or court orders.
9. What rights do I have as a data subject?
As a data subject, you can assert the following rights:
- Art. 15 GDPR: Right to information about the data stored by us.
- Art. 16 GDPR: Right to have inaccurate data corrected.
- Art. 17 GDPR: Right to have your data deleted if there is no legal reason for further storage.
- Art. 18 GDPR: Right to demand a restriction of the processing of your data. This means that your data may still be saved, but processed only under limited conditions (e.g. with your consent or to assert legal claims).
- Art. 21 GDPR: Right to object to data processing if your situation gives rise to special reasons that conflict with data processing.
You have the right to lodge a complaint with the Data Protection Officer or a data protection supervisory authority if you believe that the processing of your personal data violates the GDPR or other laws (Art. 77 GDPR).
If you wish to assert your rights or in case you would like to receive more detailed information, kindly send your request in writing to:
Mercedes-Benz AG
Communications and Marketing
HPC L538
70546 Stuttgart
Germany
E-Mail: press.services@mercedes-benz.com